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IYCF
Policy and Programme |
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Implementation
of the International Code |
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The
aim of the International Code of Marketing
of Breastmilk Substitutes is an important
tool for ensuring safe and adequate nutrition
for infants. It protects and promotes
breastfeeding by ensuring the proper use
of breastmilk substitutes, when these
are necessary, on the basis of adequate
information and through appropriate marketing
and distribution. Nations are supposed
to enact legislations as a follow-up to
this. Several relevant subsequent World
Health Assembly resolutions, which strengthen
the International Code of Marketing of
Breastmilk Substitutes have been adopted
since then and have the same status as
the Code. The Global Strategy calls for
heightened action on this target. |
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Activity and Results
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Assessment
of Status of IYCF:Practice, Policy and Program:Achievements
and Gaps:
The country is the top scorer, having done exceedingly well in the form of enacting and subsequently suitably amending the legislation based on the International Code. The Government of India passed legislation in 1992 to give effect to the International Code of Marketing of Breastmilk Substitutes. The Infant Milk Substitute, Feeding Bottles and Infant Foods (Regulation of Production, Supply and Distribution) Act, 1992 (IMS Act), came into effect in 1993 and it was amended in 2003 to include all baby foods. The IMS Act 2003 prohibits promotion of all kinds of baby foods for use less than two years of age. It prohibits advertising, providing gifts and free samples, sponsorship, gifts to health care workers or their associations etc. In spite of excellent legislation to protect and promote breastfeeding and regulate the marketing of commercial baby foods, effective monitoring of violations and corrective action are yet not up to the mark.
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Report |
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Supporting Documents
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MONITORING
AND IMPLEMENTATION OF THE IMS ACT |
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The
Government of India passed legislation in
1992 to give effect to the International
Code of Marketing of Breastmilk Substitutes.
The Infant Milk Substitute, Feeding Bottles
and Infant Foods (Regulation of Production,
Supply and Distribution) Act, 1992 (IMS
Act), came into effect in 1993 and it was
amended in 2003 to include all baby foods
THE INDIA LAW TO PROTECT BREASTFEEDING |
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Area
of Work |
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