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YCF
Policy and Programme |
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Information
Support |
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What is Information Support
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| The key to successful breastfeeding is Information, Education and Communication (IEC) strategies aimed at behaviour change. This is particularly true in the South Asian region, where culture and tradition play extremely significant roles in modulating infant feeding practices. Thus appropriate, adequate and effective IEC strategy needs to become the vital factor in promoting breastfeeding. IEC strategies are comprehensive when they use a wide variety of media and channels to convey concise, consistent, appropriate, action-oriented messages to targeted audiences at national, facility, community and family levels. IEC approaches include the use of electronic (TV, radio, video), print (posters, counselling cards, flip charts, manuals, newspapers, magazines), interpersonal (counselling, group education, support groups) and community activities to communicate important information and motivational material to mothers, families and the community. |
Information Support : 12th question in WBTi , an innovative initiative of the International Baby Food Action Network (IBFAN) Asia for tracking assessing and monitoring the Global Strategy for Infant and Young Child Feeding
know more visit http://www.worldbreastfeedingtrends.org/
Key question: Are comprehensive Information, Education and Communication (IEC) strategies for improving infant and young child feeding (breastfeeding and complementary feeding) being implemented? |
| Criteria |
Scoring
Check that apply. |
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Yes |
To some degree |
No |
| 12.1) There is a comprehensive national IEC strategy for improving infant and young child feeding. |
2 |
1 |
0 |
| 12.2) IEC programmes (either governmental or non-governmental) that include infant and young child feeding are being actively implemented at local levels |
2 |
1 |
0 |
| 12.3) Individual counseling and group education services related to infant and young child feeding are available within the health/nutrition care system or through community outreach. |
2 |
1 |
0 |
| 12.4) The content of IEC messages is technically correct, sound, based on national or international guidelines. |
2 |
1 |
0 |
| 12.5) A national IEC campaign or programme using electronic and print media and activities has channeled messages on infant and young child feeding to targeted audiences in the last 12 months. |
2 |
1 |
0 |
| Total Score: |
___/10__ |
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Where we are
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India score 4 out of 10,
falling in ‘Grade C’ with ‘Yellow’ colour
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for details seeThe State of the World’s Breastfeeding: South Asia Report and India report card
source Assessment
of Status of IYCF: Practice, Policy
and Program: Achievements and Gaps 2005 see report |
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What we are doing (As BPNI)
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BPNI
works to provide accurate information on
breastfeeding and complementary feeding
at local, state, national and regional level.
The national resource center of BPNI collects,
uses and shares information to support state
and national programmes. Important activities
in this include dissemination of materials
produced by BPNI, IBFAN and WABA and maintenance
of a website for information campaign.
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Supporting Documents
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Area
of Work |
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Acrobat
Reader