World Breastfeeding Week 2001

Action Ideas

  • Ask local Doordarshan to allocate free space in TV for the breastfeeding messages.

  • Use the local TV channels to air message on breastfeeding.

  • Send e-mails, with core information on exclusive breastfeeding and complementary feeding to all your contacts.

  • Translate the core information on exclusive breastfeeding and complementary feeding locally and send it to your friends.

  • Hold a press conference and invite local experts to address it. Ask the media to broadcast or print free public service announcements about the hazards of artificial feeding and the ‘core information on exclusive breastfeeding and complementary feeding’.

  • Write to newspapers with a letter as to why you think the breastfeeding and complementary feeding issue is very important. Illustrate your arguments with a case study. Ask them for free space to print ‘Core information’

  • Contact schools to stimulate debates, writing essays on the theme “Breastfeeding in the Information Age”

  • Conduct public meetings to inform and disseminate ‘core information on exclusive breastfeeding and complementary feeding’.

  • Talk to office colleagues and transmit ‘Core information on exclusive breastfeeding and complementary feeding’.

  • Initiate a help-line/phone-line to answer questions on infant feeding.

  • Conduct, folk dances and street plays on breastfeeding and complementary feeding.