World Breastfeeding Week 2002

Breastfeeding: Healthy Mothers and Healthy Babies

To organise an event on World breastfeeding Week 2002

The following information aims to help you to identify what sort of event you would like to organise who you would like to involve in the event, and what message you would like to convey to the public at large.

Identify your target audience: who do you want to reach and why? For example, you may decide to focus your event on just one or all of the groups:
  • the general public,
  • health professionals,
  • the legal profession,
  • politicians,
  • members of parliament,
  • students,
  • Peer groups NGOs,
  • women’s organisations
  • Others

Decide the focus of your event. For example, it might be one or more of the like:

  • Together to protect, promote and support breastfeeding
  • Awareness on exclusive breastfeeding
  • Accurate information on exclusive breastfeeding to mothers and community
  • Information on safe motherhood
  • Need for training to TBAs on these issues
  • Breastfeeding in emergency situations like war and natural calamities
  • Establishment of Mother-to-Mother support group

Decide who you want to involve in your events, to attract public and media attention For example, you may choose to invite one or more of the following to participate by making a speech:

  • High profile health or legal professional
  • Celebrity of your area
  • Positive experience sharing from a Mother / family
  • Parliament heads / prominent figureheads from the society
  • Award winners on social issue
  • Human rights activists

Decide what kind of events you want to organise

  • A week long programme
  • Seminar, workshop
  • Lectures on Healthy Mothers and Healthy Babies
  • Public meeting with panel discussion
  • Conference on Healthy Mothers and Healthy Babies
  • Debates in local women colleges
  • An exhibition
  • A press conference
  • Street play and role play
  • TV programme