World Breastfeeding Week 2003

Breastfeeding in a Globalised World for peace and justice

 

For Media

 

To Editors

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Sir/Madam,
 
Breastfeeding Promotion Network of India (BPNI), the World Alliance for Breastfeeding Action (WABA) and the advocates and activists working on this issue, believe that breastfeeding is the right of all children and mothers. These organizations devote themselves to protect, promote and support that right. WABA sets the theme in motion and BPNI coordinates the action in India and the Asian Pacific countries through its country-wide network of BPNI branches at State and District units, as also its co-working organizations in other countries.

World Breastfeeding Week (WBW) is celebrated every year from 1st to 7th August to renew our commitment to the promotion of breastfeeding. We have been celebrating WBW since 1992. The theme for WBW 2003 is:
 

Breastfeeding in a Globalised World for peace and justice.

The theme provides us an opportunity to consider the challenges of globalisation, while identifying the resources that globalisation can provide to celebrate breastfeeding as a symbol for peace and justice.

As a highly respected part of the media, you have a special role in the promotion of breastfeeding in our society. Your reach among the people in the urban areas is well established. In the rural areas, the reach of the media is increasing phenomenally and it is also cost effective. Its message leaves a permanent impression on the viewers'/ listeners' minds. It is for this reason that we seek your support for our noble mission to spread on 
Breastfeeding in a Globalised World for peace and justice.

How can you help in this event…

  1. Transmit information on breastfeeding and its advantages through your media

  2. Arrange discussion forums, interviews or panel discussion on the challenging issues and make available accurate information on infant feeding so that it effectively reaches the people.

  3. Arrange call-in or talk shows on radio and television.

  4. Create teaching programmes on parenting, breastfeeding and infant care and health, development and nutrition. 

Please feel free to contact me if you need any assistance.

Thanking you sincerely yours,


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