iDECIDE a new initiative by BPNI
www.idecide.org.in
WHEN IS THE BEST TIME TO DECIDE ABOUT FEEDING YOUR NEWBORN?
It is strongly believed that 2nd or 3rd trimester of pregnancy is best time for parents to learn about what and how to feed their babies. This is helpful to build your confidence close to the delivery time. With iDECIDE you can be equipped with information that empowers you to demand much required support and services from the hospital where you plan to deliver your baby.
You have the right to accurate and unbiased information and support during pregnancy to make informed decisions about feeding your baby after birth. All this begins in the hospital where you deliver. Often, feeding of newborns isn’t talked about during pregnancy, which can lead to a journey full of struggle after birth, when many a times feeding decisions are imposed on you without your consent.
WHAT THE WORLD HEALTH ORGANIZATION SAYS?
In 2019, World Bank Study in South Asia revealed that most pregnant women missed any discussions about feeding their babies during pregnancy. According to the study and several other anecdotal observations, babies are separated from mothers especially in cesarean section births, more so in the private sector. Inadequately trained health staff, unnecessary use of infant formula due to commercial influence of baby food industry on health facilities, and inadequate counselling and support to mothers during antenatal and postnatal periods contribute to lack of awareness and low rates of breastfeeding during first hour of birth and skin-to-skin contact between the mother and the baby.
If pregnant women received information and counseling support by dedicated skilled counsellors during the antenatal period, recent research in India has shown doubling up early breastfeeding rates at birth.
MAKE YOUR FEEDING DECISION WITH IDECIDE TODAY!
iDECIDE IS BPNI’s new initiative that aims to facilitate an enabling environment for would be parents to secure accurate knowledge, make feeding decisions and inform the attending doctor during pregnancy itself. Its objective is to ensure success in early initiation of breastfeeding within an hour of birth, skin-to-skin contact immediately after birth and safe preparation, handling and storage of infant formula if administered due to medical reasons.
DECIDE has five video modules and reading materials (in different languages).It would help you to gain maximum knowledge to make the feeding decision. It is of course a critical step towards your baby’s health, development and well-being. Once you have made the decision, you can convey it to the attending doctor /hospital and request for much needed support and services.
Scan the QR code for more information on iDECIDE
www.idecide.org.in
#THINKWHATYOURBABYWILLDRINK #IDECIDEABOUTFEEDINGMYBABY
